Laser Products Announces New, Aggressive Commitment to Marketing

Laser Products Announces New, Aggressive Commitment to Marketing

Romeoville, IL – August 15, 2017 – Laser Products today announced that it is significantly increasing its outreach to U.S. and foreign customers, the media and its partners with the hiring of Y. Kevin Yeh as Director of Marketing. In this newly created position, Yeh will be responsible for developing and leading the company’s strategic marketing initiatives and new product commercialization. He will direct and optimize the company’s advertising, public relations and digital assets and will be the primary corporate liaison with the media and trade associations in the stone and woodworking industries.

“Laser Products is in the midst of a very exciting period of growth,” said Rich Katzmann, president. “We are introducing new products, rapidly expanding into new markets and developing new partnerships with software companies and equipment manufacturers. Kevin has an exceptional background in strategically building brands through diverse channels. He is a strong leader with a keen understanding of driving innovation through customer insight. Under his direction, I am confident that we will drive new revenue opportunities for both our company and our existing and future customers.”

Yeh comes most recently from James Hardie Building Products where he led the marketing team for the country’s foremost siding company. Prior to that he served as the global strategic business unit leader for the Liftmaster and Chamberlain brands of garage door openers at the Chamberlain Group. He has a BS in Business Management and International Studies from Indiana University and is bilingual in Mandarin Chinese.

Yeh will be located at the company’s headquarters in Romeoville, IL and will report to Katzmann. For more information about the company, please visit laserproductsus.com/contact or call Laser Products at 630-679-1300.

Founded in 1994, Laser Products manufactures laser measuring equipment for the countertop, cabinet, and construction industries. They have sold over 5,000 lasers in 35 countries to more than 2,600 companies and are used by both the world’s leading automated fabricators as well as smaller, manual shops.

Laser Products Wins Visionary Award at AWFS 2017

Romeoville, IL – August 2, 2017 – Laser Products Industries (LPI) today announced that its newly introduced LT-2D3D-C Laser Measuring system for woodworkers has received the Visionary Award from the Association of Woodworking & Furnishings Suppliers (AWFS).

Cited for its ability to improve workplace productivity, the laser system was selected from 33 finalists nominated from 27 companies by a panel of hand-selected judges representing leaders in the woodworking industry. Products are evaluated on quality, production impact, practicality, innovation and user-friendliness and are presented annually at the AWFS®Fair.

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Laser Products Announces Canadian Expansion

Laser Products Announces Canadian Expansion

Romeoville, IL – April 17, 2016 – Canadian Expansion: Laser Products (LPI) today announced expansion of its sales force into Canada. The move is in direct response to the continuing growth of the countertop industry and is intended to position LPI to better meet the needs of its Canadian customers.

“We have been watching the steady growth of our industry in Canada and believe it is time for us to be there, on the ground, and in person with our customers” said Rich Katzmann, president. “This strategic change will allow us to help revolutionize the countertop industry in Canada like we have in the United States. Fabricators are considering the benefits of going digital and we want to be the company that shows them how they can boost their productivity and sales.”

Eric Harrison, Northwest Sales Manager with 20+ years of experience in solid surface applications will be responsible for Alberta, British Columbia, Saskatchewan and the Northwest and Yukon Territories.

JT Hoffman, North Central Sales Manager, a ten-year LPI employee, will bring his hands-on experience into Ontario, Manitoba, and Nunavut.

Matt Thomson, Northeast Sales Manager, a solid industry veteran with over 25 years of experience, will help customers in Quebec, Newfoundland, and Labrador.

The new team will be present at the inaugural STONEX Canada convention in Toronto on May 16 – 18, Booth #517.

Laser Products Expands Sales Force

Laser Products Expands Sales Force

Romeoville, IL – March 30, 2017 – Laser Products (LPI) today announced that it is expanding its sales force for the second time in the past year and is reorganizing its U.S. sales territories. This is an effort to optimize the team’s ability to quickly respond to, and accommodate the rapidly growing number of customers and their needs. These changes will ensure LPI’s continued ability to provide business solutions that offer customers more efficient measuring and fabrication workflows.

Drew Thornton has taken on the role of Director of Business Development where he will manage LPI’s national accounts, grow the LPI Partner Network, and launch products into new markets over the coming years. He will also continue working closely with all CNC manufacturers as part of an enhanced software integration initiative that will streamline job processing from measuring through fabrication.

Doug Jackson has been hired as the South Central Sales Manager with the responsibility for the states of Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Oklahoma, and Tennessee. Jackson holds a degree in electronics engineering and boosts 15 years of sales and technical experience in a wide variety of industries. He most recently served as the sales engineer at Salem Distributing, a machinery sales company in the stone and glass industry.

Eric Harrison has been hired as the Northwest Sales Manager with the responsibility for the states of Alaska, Idaho, Montana, Oregon, Washington, Wyoming, and the Canadian provinces of Alberta, British Columbia, and Saskatchewan. Harrison brings over 20 years of experience in many aspects of solid surface applications including countertops, tile, and flooring. He worked recently for HK Custom Contracting, a stone and tile company based in Spokane, WA.

“This sales force expansion is very exciting for Laser Products,” said Rich Katzmann, president. “Our rapid and continual growth is a strong indication of our dominant position in the industry, the quality of our products and our ability to meet the needs of fabricators, both manual and automated. We anticipate that as a result of this expansion, LPI will be bringing exciting product innovation and new strategic partnerships to the market very soon.”

For a full list of updated sales territories or more information, please visit http://laserproductsus.com/contact or contact Laser Products at 630-679-1300.

Rebuilding a stone business

Rebuilding a stone business:  After a fire destroyed Sharon Re’s fabrication shop, she rebuilt it, sold it and eventually opened a new operation in the same building

Beginning in their early twenties, Sharon and Chuck Re started a tile business out of their apartment. While doing tile work for five years, customers would often ask them if they could do a vanity top for them. “We would have to go to a stone shop and have a vanity made,” said Sharon Re. “At the same time, we were getting sick of doing tile work. We decided to go to Cumar Marble and Granite and told them we knew how to template and install. I don’t know if we really did or not, but he hired us and for the next two years taught us everything we know today. That’s where we learned the value of hard work, learning from the best was the turning point for us and we will be forever grateful to Ivo [Cubi] for that.”

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Since 1994, Laser Products Industries has focused on designing, building and supplying lasers to help identify and provide the means to gather job-site job conditions and to accurately fabricate finished products to match. more >>


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